Crafting what lights you up

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We listen, you win.

WAXX designs custom brand programs to achieve your targeted business goals: from crafting an executive keynote, to executing a lead generation campaign, rebranding, or aligning company culture after an acquisition. We draw on a network of creative professionals to match the right set of skills and strengths to your unique needs.

 

Let’s get lit.

 

Set up a consultation, and we’ll put together a proposal to shape your brand for success.

 
 
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Our Capabilities

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Strategy

Tell me why. Not just an iconic Backstreet Boys lyric- a brand building mantra. WAXX crafts brands based on extensive market, customer, and cultural research, ensuring that your brand and its assets are authentic, differentiated, and drive value.

 

In House

  • Brand audit

  • Market research

  • Competitive research

  • Brand strategy

  • Strategic positioning

  • Messaging

  • Naming (brand/product)

  • Campaign strategy

  • PR strategy

In Collaboration

  • Product research/strategy

  • Design research/strategy

  • Sales strategy

  • PR strategy and services

  • SEM/SEO strategy


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Creative

Be empathetic. Be interesting. Or be ignored. How your brand tells its story can make or break your success. WAXX takes a strategic approach to the creative, constructing a robust brand profile and playbook for deployment across channels and media. Of course, we never forget to have fun – and bring creative solutions just the right shape to delight and surprise the audience.

 

In House

  • Creative strategy

  • Creative direction

  • Brand persona development

  • Brand guidelines

  • Campaign development

  • Experiential/guerilla marketing

  • Website building

In Collaboration

  • Graphic design

  • Brand identity

  • Web/mobile design


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Content

WAXX creates engaging content that supports your brand strategy and business objectives. We can develop eBooks, infographics, blog series, thought leadership articles, video scripts, pitch decks, brochures, website content, and more.

 

In Collaboration

  • PR services and placement

  • Technical writing

  • Podcasts

In House

  • Content Strategy

  • Brand messaging

  • Copywriting

  • Editing

  • Information architecture

  • Keynote speeches


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Media

Film: it’s our favorite way to say all the things. WAXX taps into years of live theatre and music performance/production experience, as well as a network of world-class TV and film professionals, to put your vision into action.

 

In House

  • Video production

  • Music video production

  • Storyboarding

  • Screenwriting

  • Casting

  • Wardrobe

  • Blocking/choreography

  • Set dressing/styling

In Collaboration

  • Direction/cinematography

  • Sound production (onsite/post)

  • Mixing/editing

  • Voice over

  • Animation/motion graphics

  • Photography

  • Media Planning


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Culture

Don’t quit before the finish line. Improve brand equity and employee retention when you extend your brand work to permeate culture and operations. Discover and align to a common vision while creating a respectful, productive environment.

 

In House

  • Cultural ethnography

  • Executive vision planning

  • Focus group/internal research

  • Behavioral alignment/incentive planning

  • Fitness programming

In Collaboration

  • Environment design

  • Diversity and inclusiveness workshopping

  • Nutrition and wellness counseling

  • Personal resilience resources


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Operations

Set up your brand’s marketing organization for success with the right people, tools, and structure so you can grow efficiently or make the most of a lean team.

 

In Collaboration

  • Software deployment

  • Event management

In House

  • Team building/interviewing

  • Hiring roadmap

  • Infrastructure

  • Marketing tech stack

  • Partner/Vendor/PR oversight

  • Event production

 

Bibbity Bobbity Brand!

Brush up on your brand skills, align your culture to your brand vision, or get comfortable speaking for an audience with a WAXX workshop.

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