Branding is just a logo and a couple of colors, right? Not so fast. It’s time to look at brands differently.
Getting down to the Wick
Consider this: our faces may be our most memorable feature, but we’re made of so much more – our bones, our personalities, our beliefs, and actions. Similarly, brands are more than high cheek bones and a dangerously square jawline (we thank you very much). Without a strategic foundation, differentiated messaging, and a thoughtfully cultivated brand persona to support a pretty face, brands simply cannot stand up.
What makes a WAXX brand?
Our work is artfully sculpted to balance market realities and business imperatives against creative opportunities.
Our Team
Andrea Lindzey, founder & creative lead
Brand builder, writer, and producer Andrea Lindzey founded WAXX to help brands craft, tell, and live better stories. As the owner and chief consultant at WAXX, she builds and deploys strategic brands across content, press, products, and people.
Lindzey holds a BA in psychology from Rice University, as well as an MA in Creative Advertising and MA in Public Affairs from the University of Texas. Her education, along with a 15-year background in stage production/performance and a four-month anthropological voyage around the world, have laid the foundation for human-centered research, inclusive communication, and a globally-conscious approach to branding where data-based insights meet the art of the story.
Lindzey began her career in ad agencies, researching and copywriting for public sector organizations and the P&G family of brands, before working independently for startups in eco-tourism, e-commerce, and music/entertainment. She then moved into tech marketing, managing global events, campaigns, and content programs at SaaS company Spanning (by DELL/EMC). Following her passion for wildlife conservation, Lindzey next led the brand and communications efforts for Texan by Nature, founded by former First Lady Laura Bush. There, she wrote speeches for Mrs. Bush for television appearances, national symposiums, and fundraising galas, in addition to supporting the development of foundational messaging and content strategy for the organization.
Humans are biologically wired for stories. Whether telling or consuming them, it’s in our very nature to connect with them, remember them. Brands must learn to be gifted storytellers to stay connected to our humanity – and our wallets.
Transitioning to design and innovation, Lindzey served as Marketing Director at argodesign, where she built the marketing team and infrastructure while developing and executing content, social, PR, event, and brand programs, including a charity education partnership with Girls Who Code and the publication of Voices in AI vol. 1 (Gigaom Publishing). As a director at innovation firm Thinktiv, Lindzey delivered transformational market strategy and brand solutions to mid-market private equity, early-stage, and enterprise clients, as well as created impactful content to support these strategies.
Lindzey serves on the board of House of Pearl, a nonprofit supporting women’s development and entrepreneurship. She lectures on brand development for individuals, artists, and businesses and is also an avid yogi, water-skier, musician, and a volunteer with the APA Neonatal kitten unit. She’s eager to sip tea and talk about family systems psychology, wildlife and environmental advocacy, screenwriting, stand up, and songwriting.
Our Partners
